Our work is about finding and expressing a company’s truth.
It’s about understanding the benefit that our clients bring to the world, why they exist and then expressing it in what we create. It’s not about adding layer upon layer of cleverness and information, it’s about stripping back to reveal the essence.
It’s about helping our clients understand what makes them tick as human beings first and as companies second. It is values that unite us all, not products and services. And when those values are authentic, people become inspired. When people express the best and deepest parts of themselves true connections are made.
Human stories have the power to change the world. These are the stories we tell.
ADAM PENNYFOUNDER & CEO
Adam founded Connected Pictures in 2002 and The Beautiful Truth in 2018. From telling the story of the street children of Rio’s favelas for Channel 4 to painting a portrait of computer scientist Alan Turing, Adam’s work hinges on deep investigation and authenticity. With a long-standing interest in human behaviour, Adam is passionate about uncovering the best and deepest parts of what it means to be human.
JON AYRESEXECUTIVE PRODUCER & PARTNER
Jon has been involved in Commercial and Brand film production for over 18 years. His experience began within The Facilities Group, part of the Saatchi & Saatchi’s commercial production arm, working with clients including Toyota, Johnson & Johnson, Currys and Cereal Partners. His brand communications experience was established while working for New Moon television in 2004. Amongst other high profile productions, he was involved with the winning pitch film from the London 2012 Olympic bid.
He joined the Connected Pictures team in 2006, as a producer for the key brand clients. He became a Partner in 2010 and has continued to help drive the company’s vision ever since. He has produced content for a wide variety of agencies and brands, uncovering the human story for British Airways, Jaguar Landrover, The Gates Foundation, eBay, P&G, Unilever, Pfizer and many others.
ELIZABETH SMITHCLIENT SERVICES DIRECTOR
Elizabeth is the Client Services Director for Connected Pictures and founding partner of The Beautiful Truth. Initially starting out in film production, Liz moved into the world of journalism and publishing, producing special interest reports for The Times and The Sunday Times. Quickly identifying the need for brands to create content at the level of publishers, Liz spent the best part of a decade founding the agency within the publishing house Raconteur, taking it from a concept to fully fledged content agency, focused on beautiful design/video, impactful journalism and content strategy at large.
JACK GYORIDIRECTOR AND CREATIVE
Jack is the in-house Director and Creative of Connected Pictures, making authentic & creative content for our clients. He has worked in commercial and online video content for over 9 years. In that time he’s created content for the following brands:
The Royal Collection Trust, Unilever, The World Bank, Harvard, MGM Grand, ArcelorMittal, The Bill & Melinda Gates Foundation, The Ellen MacArthur Foundation, Pfizer, Tribeca Flashpoint, The City of London, Sysco, and RED Digital Cinema.
LENKA LECHMANOVAHEAD OF FINANCE
In 2019, Lenka became the Head of Finance at Connected Pictures. With over 13 years experience in the role, Lenka previously worked for two UK based manufacturing businesses. She brings a wealth of experience to the position, skilled to be able to assist and overcome any financial challenges businesses face.
GEORGIA SAUNDERSSENIOR PRODUCER
After Graduating from Exeter University, Georgia started off working for the 2012 London Olympics. She quickly crossed over into producing creative large scale international events for the likes of Global Radio, Rolls Royce, Microsoft, Volkswagen and ATP tennis as well as several other UHP vehicle brands. Georgia springboarded into the industry working on location and in the studios for feature films and TV series in Vancouver, before travelling back to London in 2016.
Georgia joined Connected Pictures in the summer of 2016. She has produced award winning films for Bill & Melinda gates Foundation, M&C Saatchi world services, World Food Programme and ArcelorMittal. She has a particular interest in working on specialist films that tackle some of the world’s most challenging humanitarian issues such as the World Food Program / EU #whatfoodmeans series, which reached over 205 million people across Europe through the campaign.
Built on deep-rooted creative foundations, Ash has a degree in graphic design, animation and web development. Since joining Connected in 2017, she has been able to express her strong drive in creating powerful, emotive content for clients. Ash loves creating content that matters; most recently producing content that explores issues such as dementia, homelessness and migration for ARUK, The Passage and IOM, but also content that helps to define a business’ understanding of who they are, so that they can have a stronger, more positive impact on the world.
HOLLIE DONALDSONASSISTANT PRODUCER
Since graduating in 2018, Hollie has gained experience working on successful projects from global commercials to original TV series. Passionate about creating engaging and visionary content, she’s worked with brands and organisations such as Channel 4, Nike, Mayor of London, Red Bull, Places + Faces, Moët & Chandon, DW Fitness First and many more. Hollie joined Connected Pictures as an Assistant Producer with the intention of furthering her knowledge and exploring company’s identities through human stories.
ELÉONORE PRATOUSSYMARKETING & COMMUNICATION DIRECTOR
Eléonore is the Marketing & Communications Director at The Beautiful truth. She is a multilingual and multi-award winning strategist and comms planner with over a decade of experience. She’s planning and strategically led complex campaigns for a breath of clients at global, regional and local level. Both in house and agency she has worked with brands such as Nissan Motors, HP, Abbott & AstraZeneca.
ARIELLE DOMBWRITER & CONTENT COORDINATOR
Arielle is a writer and content producer for The Beautiful Truth. Studying English Literature at degree level gave Arielle the opportunity to think closely about how language works. She is passionate about human psychology and our ability to impact one another through the words that we use. Since graduating, she has written extensively for publications in London and Berlin and expanded her craft for storytelling in social media and digital marketing fields.