20th April 2017
Our pursuit of human connectedness through film had brought us to Ethiopia this year, and it truly has been an eye-opening experience. We set out on a journey to discover what food means accompanied by a diverse group of 5 influencer chefs from Europe. Ethiopia’s callous conditions following the 2015 El Niño, have had the worst recorded impact on the nation in 50 years. The drought had prolonged its negative legacy on many families, depriving them of their livestock and agricultural assets. The residual needs from the past year have been compounded by a new and devastating drought which hit Ethiopia and other parts of the Horn of Africa in early 2017. The WFP has dedicated its mission to bringing awareness to the urgency of the current conditions in Ethiopia, and we sought to work together on amplifying their message with M&C Saatchi.
We seek to communicate “The Beautiful Truth” in everything we do. It’s our journey with authenticity and integrity that has set our work apart for clients, and it is at the heart of every story we tell. The true challenge that we were up against with the WFP was not that of people’s attention spans, rather their scepticism and trust of the content. We wanted to share an authentic story through the interest of the public eye, and a series that connected with the audience rather than distancing it from the subjects through pity. This series aims to bring the audience closer to the reality through the connections that each chef makes with the beneficiaries and their personal growth from the experience as they discover what food means to them.
18th April 2017
Change for Good
The easyJet and UNICEF Change for Good partnership has raised over £8.5 million to date. Its mission of helping to protect millions of children around the world from diseases and keeping them safe during emergencies is one that truly resonated with what we stand for. More than 13 million children have been vaccinated against polio, 5.3 million mothers and babies against deadly diseases, and over 4.8 million children have been protected from blindness through vitamin A supplements in efforts to keep children safe in emergencies such as the Nepal earthquake, the Ebola crisis, Typhoon Haiyan in the Philippines and the crisis in Syria and the surrounding region.
We travelled to Cameroon to see how Unicef is protecting children from polio and to witness the positive development that the Change for Good Partnership has had on the region through the generous donations of the people. The partnership aims to eradicate polio by treating the children of the world. Polio is a devastating disease. It’s not curable but preventable and with the continued effort of us all, we can end it. WE accompanied the social mobilisers going door to door to inform people about the next vaccination round and instil the necessary trust of mothers in the importance of this process. We continue to work with more organisations around the world like The Bill and Melinda Gates Foundation and the British Polio Foundation to contribute to that goal, of leaving this disease behind, as a forgotten memory of the past. As long as a single child remains infected, failure to completely eradicate polio could result in as many as 200,000 new cases every year, within 10 years, all over the world.
Visit https://www.easyjet.com/en/unicef to view our work and learn more about the Change for Good Partnership.