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Adam Penny

Managing Director & Founding Partner

Adam is MD and Creative Director of Connected Pictures, overseeing all production output. He has worked in TV and online video content for over 12 years. In that time he has produced TV documentaries, commercials and video campaigns. He has created videos and campaigns for clients, including:

ArcelorMittal, Cargill, Dixons Retail, Levis, Microsoft, John Lewis, Moet & Chandon, Electrolux, Johnnie Sapong, SABMiller, British Airways, HSBC, Strongbow, EMI and Nissan.

He has worked with agencies across Europe, including:

Adam & Eve DDB, CHI & Partners, Saatchi & Saatchi, TBWAParis, TBWALondon, St Luke’s, DLKWLOWE.

His TV producing and exec credits include:

Movimento, a documentary about street children and the favelas of Rio for Channel 4, The Urban Chef for BBC2, celebrity based music show Everybody Loves Lil Chris, World’s Youngest Daredevils with Myleene Klass for Sky One, Turing for Channel 4 and The Four Year Plan following debt ridden football club QPR being taken over by billionaires Flavio Briatore and Amit Bhatia.

Jon Ayres

Executive Producer & Partner

Jon has been involved in Commercial and Brand film production for over 10 years. His experience began within The Facilities Group, part of the Saatchi & Saatchi’s commercial production arm, working with clients including Toyota, Johnson & Johnson, Currys and Cereal Partners. His brand communications experience was established while working for New Moon television from 2004. Amongst other high profile productions, he was involved with the winning pitch film from the London 2012 Olympic bid.

He joined the Connected Pictures team in 2006, as a producer for the key brand clients. He became a Partner in 2010 and has continued to help drive the company’s vision ever since.

He has produced commercial content for a wide variety of agencies and brands, including:

British Airways, Strongbow, Levi’s, Footlocker, John Lewis, easyJet, Microsoft and P&G.

Ashling Barker


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Elizabeth Smith

Commercial Director

Elizabeth is the Commercial Director at Connected Pictures. Previously Liz was part of the founding team of content marketing and publishing powerhouse Raconteur. Over her years there she also launched and built its custom publishing division. With clients including Bloomberg, Google, Reuters, Siemens and many others.

Liz has a strong belief in high-quality, thoughtful content that has an impact for clients. And is driven by a desire to more deeply understand the human condition, how creativity taps into this, and what we can learn from the past.