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Adam Penny

Managing Director & Founding Partner

Adam is MD and Creative Director of Connected Pictures, overseeing all production output. He has worked in TV and online video content for over 12 years. In that time he has produced TV documentaries, commercials and video campaigns. He has created videos and campaigns for clients, including:

ArcelorMittal, Cargill, Dixons Retail, Levis, Microsoft, John Lewis, Moet & Chandon, Electrolux, Johnnie Sapong, SABMiller, British Airways, HSBC, Strongbow, EMI and Nissan.

He has worked with agencies across Europe, including:

Adam & Eve DDB, CHI & Partners, Saatchi & Saatchi, TBWAParis, TBWALondon, St Luke’s, DLKWLOWE.

His TV producing and exec credits include:

Movimento, a documentary about street children and the favelas of Rio for Channel 4, The Urban Chef for BBC2, celebrity based music show Everybody Loves Lil Chris, World’s Youngest Daredevils with Myleene Klass for Sky One, Turing for Channel 4 and The Four Year Plan following debt ridden football club QPR being taken over by billionaires Flavio Briatore and Amit Bhatia.

Jon Ayres

Executive Producer & Partner

Jon has been involved in Commercial and Brand film production for over 10 years. His experience began within The Facilities Group, part of the Saatchi & Saatchi’s commercial production arm, working with clients including Toyota, Johnson & Johnson, Currys and Cereal Partners. His brand communications experience was established while working for New Moon television from 2004. Amongst other high profile productions, he was involved with the winning pitch film from the London 2012 Olympic bid.

He joined the Connected Pictures team in 2006, as a producer for the key brand clients. He became a Partner in 2010 and has continued to help drive the company’s vision ever since.

He has produced commercial content for a wide variety of agencies and brands, including:

British Airways, Strongbow, Levi’s, Footlocker, John Lewis, easyJet, Microsoft and P&G.

Ashling Barker

Assistant Producer

Ash is a Assistant Producer with a minor obsession for pizza and animation. She began her career on the sets of feature films as a Runner, One Day and Hyde Park on Hudson. While studying a BA in digital design and animation, she was particularly drawn to the power of simple story telling, through animation. After completing her degree, Ash decided to pursue this on a freelance basis. But she missed the fun and collaboration of working in a great team, and joined Connected Pictures in 2017.

Georgia Sanders


Sebastian Ziabka

Online Editor / Colourist

Sebastian is passionate about technology in creative industries. He studied Sound & Video Technology at Salford University/Media City UK. After moving to London in 2014, he worked at Splice Post as part of media and tech team, supporting producers, editors and colourists on various TV shows and documentaries. This experience gave him the opportunity to use newest technology and get to know the industry. In 2016 he joined Connected Pictures to explore new areas of technology and learn about content creation.

Reena Brar

Head of Finance

Reena has worked in finance for over 20 Years. She joined Connected Pictures as a part time Bookkeeper in Oct 2013 and became full time from Jan 2015 she has enjoyed everything the position has had to offer ever since. Reena studied Accounting & Finance units in her chosen degree and worked for Accountancy Practices before taking time out to bring up her family. After many months of changing nappies/baby swimming & music classes/afternoon teas she decided to work for the family business. At head office of a Pizza franchise, where she controlled all finances from payroll to daily accounting to monthly management accounting.

Once the family became more efficient and after gaining a vast amount of business experience she decided to form her own company of what she does best; Finance. After studying and becoming an ICB Member she created her own company and gained a number of clients, it was the most enjoyable time as she was meeting a diversity of clients assisting their businesses with good financial control. Coming to Connected Pictures has allowed Reena to use all her past experience plus always attaining new methods to help take the company to a higher financial position.

Elizabeth Smith

Commercial Director

Elizabeth is the Commercial Director at Connected Pictures. Previously Liz was part of the founding team of content marketing and publishing powerhouse Raconteur. Over her years there she also launched and built its custom publishing division. With clients including Bloomberg, Google, Reuters, Siemens and many others.

Liz has a strong belief in high-quality, thoughtful content that has an impact for clients. And is driven by a desire to more deeply understand the human condition, how creativity taps into this, and what we can learn from the past.

Christine de León

Head of Content

Christine curates, commissions and crafts gripping stories from around the globe that articulate The Beautiful Truth, Connected Pictures’ thought leadership site. She cut her teeth as a broadcast journalist – her determination to discover unexpected angles and creative ways of telling stories can be traced right back to these early days in radio.

An early adopter of both blogging and sustainability, she launched a website, Very Nice Threads, that championed ethical fashion, challenging the industry to wake up to its environmental footprint long before the idea went mainstream. The success of Very Nice Threads led Christine to become a contributor at The Huffington Post when it first launched in the UK. From there she was rapidly scooped up by Oglivy to head its first content studio. At Oglivy she helped brands like Unilever, Philips, British Gas and EY to communicate the crux of their business through engaging words, video and social interactions, through a talent for helping brands articulate something new and meaningful about themselves.

Career highlights have included giving a TEDx talk about the power storytelling and creating the first-ever carbon neutral catwalk for London Fashion Week in association with The Photographers’ Gallery and Deutsche Börse. Christine is passionate about creating content that is both purposeful and insightful.