The Passage, a charity tackling homelessness in London, host their annual gala concert, Night Under The Stars, taking place at The Royal Festival Hall. The evening celebrates the work The Passage does, the impact it has on real lives and seeks further donations and support in growing the organisation.
Supporting the keynote we were asked to create a hero film, designed to rouse the audience in their empathic understanding of the issues at hand, while prompting/driving an emotional response. The film needed to tell the human stories behind homelessness. Connecting our audience with the story of one man or woman, convincing the audience that this could happen to anyone.
Our idea for this film was to tell the human story of a person who ended up on to the streets and how The Passage helped them turn their life around. We worked closely with Kamal to fully understand his journey, to keep authenticity and to keep the authenticity when portraying his story.