Women Building Futures
Client/Brand Appetite / Suncor
Campaign Women Building Futures
“I believe that women are the largest untapped resource that is available to this industry.”
Suncor Energy, Canada’s oil company, repositioned its brand in 2014. As part of this process Connected Pictures worked with Appetite Consultancy to create several films communicating different aspects of the new brand and its new focus.
The brand film gave the overview – appealing to the heart. The modules around it covered different proof points – appealing to the mind. Environmental concerns, innovation, diversity in the workplace and other important subjects were all covered.
Since 2008 it has supported Women Building Futures, a Social Purpose Organisation (SPO) that empowers women to succeed in non-traditional careers in companies such as theirs.
Here is the film about that support.